Jake knew a big client was interested in his new idea, he also knew that this client would do some serious due diligence before she did any business with them. He had Googled his name a few months ago and had seen a very nasty article about him. It was written by a journalist he had dated many years before and had broken up with her on unfavourable terms. He thought she would let it drop but no, she wrote an article that put him in a very bad light.

Luckily Jake used a very special service that was able to push down the offending article on to the second page of the search results rendering its effect on new business ineffective.